0:01

This is Checked In with Splash . Hello

0:06

, hello , hello . Thanks for tuning in

0:08

to another episode of Checked In with

0:10

Splash . I'm Camille White-Stern

0:12

, Director of Experiential Marketing here

0:14

at Splash , but you can think of me

0:17

as your event marketing peer If

0:19

you're new to the show . We cover topics

0:21

ranging from effective event-led

0:23

growth strategies to event planning

0:26

pro tips , how to best market

0:28

and promote events , playbooks for

0:30

best-in-class event management and execution

0:32

, crucial event technology

0:34

must-haves and inspiration

0:36

for impactful event design and attendee

0:39

experiences . In

0:41

this episode , we're sharing part two of my

0:43

conversation with Alex Reynolds , CEO

0:46

and Co-founder of Vendelux . If

0:48

you missed part one , I highly recommend you

0:50

go back and listen to that first . In

0:53

it , we explore the need for data in developing

0:55

an impactful event strategy that generates

0:58

revenue for your business , how

1:00

to leverage that data to get the right people

1:02

to your events , and more . In

1:05

this second half of our chat , we share practical

1:07

ways to attract your target event attendees

1:09

and dive into the

1:11

power of using data-backed insights

1:14

to fuel your event-led growth go-to-market

1:16

motion . Let's go ahead

1:18

and get checked in with Alex Reynolds . All

1:21

right , folks , we are back and Alex

1:23

is back with us , so excited to

1:25

continue the conversation of

1:28

how powerful a tool like Vendelux

1:30

can be in your event strategy

1:32

. We talked in our

1:35

previous episode a lot about

1:37

not only having the right data

1:39

at your fingertips to inform your event strategy , but

1:42

being able to target the right

1:44

people . Alex , let's

1:46

dive right in . I'm curious what

1:49

is one of your biggest pieces

1:51

of advice for getting VIPs

1:53

or decision makers

1:56

quote in the room , whether

1:58

that is in the room of your own event

2:01

or , honestly , just getting

2:03

face time with them , getting a meeting on the books

2:05

with them ? How do you do

2:07

that ? Because we want to be driving

2:10

engagement with VIPs and decision

2:12

makers at the end of the day . So what's your take on that

2:14

?

2:15

Right , and everybody wants the VIPs

2:17

, so every company that's

2:19

at the event is fighting

2:22

over a small group of folks

2:24

. So I think there's a few key pieces

2:27

of advice here . Number one act

2:29

early . The earlier that you can

2:31

get in touch with somebody and get

2:33

on their radar that you're trying to make something

2:35

happen , the better . That

2:38

might be easier said than done , but the

2:40

sooner you can start to create that

2:42

touch point , the better . Number

2:44

two it's about the existing relationship

2:47

, especially if this is somebody that's in your pipeline

2:49

. If this is somebody that's an existing customer , you'll

2:52

have that relationship . And so really leaning

2:54

on the sales rep or the customer

2:57

success rep , business

2:59

at the end of the day is about relationships

3:01

. It's about the interaction between people

3:03

, and so do you have that foundation

3:06

to build on where you're

3:08

not just reaching out to them and it's the first time they've heard

3:10

from you in six months ? It's , this

3:12

is somebody that you want to talk to and you want

3:14

to see . And then the third thing is really

3:16

about making it worth their while . I

3:18

mean , it's not about fancy

3:21

swag or what have you but

3:23

like , do you have something , a

3:25

reason why they should come and spend

3:27

their time with you ? Do you have a compelling

3:29

value proposition ? Are you

3:32

offering sort of an exclusive

3:34

VIP event and activation

3:36

that can be really interesting and you

3:38

know , or do you have amazing content

3:41

that you're curating Right ? So I think

3:43

it's about making sure that they have a reason

3:45

to spend that time with you .

3:47

Yes , that is huge . We preach

3:49

that a lot at Splash . When

3:52

I think about kind of the psychology

3:54

behind really effective event

3:56

marketing , there has to be reciprocity

3:59

, right . You're asking someone to give

4:02

you their time , whether it's by

4:04

attending an event or just meeting

4:07

with you and connecting with you , and

4:09

so I think it would . You can communicate

4:12

what that value is going to be upfront

4:14

in your outreach . And

4:16

then of course you have to deliver on that

4:18

right . You can't just say they're

4:20

going to get some value or benefit from it and then

4:23

not deliver on that promise . But

4:25

I whole , wholeheartedly agree

4:28

with that . And then I think , just

4:30

strategically , as you said , act

4:32

early . I always say like

4:34

act early and also like follow

4:36

up . You know , like don't just send

4:38

one note or one invite , and

4:40

then you know there's

4:43

multiple touch points that should be involved

4:46

. There are a number of ways you can

4:48

engage with someone leading up to

4:50

that event or leading up to that meeting

4:52

, because on the one hand there's getting

4:55

someone to agree to attend or getting

4:57

them to register or getting them to book

4:59

the meeting with you , but then you got to make sure

5:01

they actually show up .

5:03

Show up right , yeah , exactly .

5:06

So I love that breakdown . Super easy to think about

5:08

those three things acting early . What

5:10

was the second one ? You said ?

5:12

Having the existing relationship or like having

5:14

that connective tissue early .

5:16

Yes , yes , that's the other thing

5:18

. Just a cold outreach out

5:20

of the blue if there's no relationship already

5:22

established might not work

5:24

so well for you , and then , as you

5:26

said , making sure you're really actually

5:28

delivering value and offering something

5:31

that is going to be worth their while , as you

5:33

said .

5:34

Yeah , in the first episode you described it really

5:36

well . You're saying that it's a whole story , right

5:38

? So when you look across all

5:40

of these touchpoints , across different events , across

5:43

different activations , you have this narrative

5:45

, and so any one event

5:47

is a part of that , and so the

5:49

more that you can have that whole story

5:52

in mind when you reach out , the

5:54

more targeted you can be , the more relevant

5:56

you can be , and so you said it really

5:58

well in the last episode .

6:00

Yeah , this is kind of a great

6:02

segue into another question I

6:04

wanted to ask you , which is really about

6:06

personalization and some of the tactics

6:08

that you can leverage . I

6:11

feel like everyone is talking about account-based

6:13

marketing , abm . It's

6:15

really buzzy . I understand

6:18

why . So how

6:20

can you think about infusing

6:23

personalization and specifically

6:26

leveraging Vendelux to do that

6:28

, to get your ideal customer

6:30

profile ? But , more specifically

6:32

, when I say ideal customer profile , sometimes it's

6:34

like we're thinking a little bit

6:36

up here and , at the end of the

6:38

day , we're talking about real people , real

6:40

contacts , that have needs

6:43

, that have expectations , that probably

6:45

have some history of interacting with

6:47

your brand or your organization or

6:49

you specifically in some way . So

6:52

how can we tap into

6:54

a deeper level of personalization

6:56

, using Vendelux in your strategy

6:59

to drive people either to your event experience

7:01

or , like I said , just to get them to agree

7:03

to a meeting ?

7:05

Yeah , so we think about the world

7:07

in kind of three buckets

7:10

. There's people , actually specific people

7:12

so I know that Megan

7:14

is going to be at Shop Talk companies

7:17

, we know that Vendelux is going to be at Shop Talk

7:19

, and then personas , or ideal customer

7:21

profile . We're looking for

7:23

CTOs in supply chain . So

7:26

you don't know who that person is , but

7:28

you can have an overall sense of that

7:30

persona , and so what

7:33

Vendelux does is help based on you

7:36

know . You know who those people are , those companies

7:38

are , or there's Personas will help

7:40

understand where those people

7:42

companies and Personas are going to be as

7:44

more information comes in , and we'll send

7:47

alerts to update that information , and

7:49

so all of this should provide

7:51

a good picture of where

7:54

you should be as a company or where

7:56

people that you care about are going to

7:58

be , and all

8:00

of that can then lead to the next step

8:02

, which is once you know where they're going to be . Now

8:05

you have to reach out . You have to make sure that you're going to have a touch

8:07

point , because you can have all the most

8:09

amazing people in the world worth

8:12

, you know , a bajillion dollars at an event

8:14

, but if you don't meet with them , then it doesn't

8:16

really matter , and so what we

8:18

try to do is make it easy

8:20

, once you've identified where you should be

8:22

, to reach out to those people

8:25

, whether it's one to one , whether you know

8:27

LinkedIn , email , get in touch

8:29

with them , invite them to your activation

8:31

and have that level of personalization

8:34

where you have that story at

8:36

your fingertips . You understand , with

8:38

your CRM as well as with kind of

8:40

the , where they've been in the past , where

8:42

they're going in the future . When you reach out

8:45

, it's not that cold outreach

8:47

that you mentioned of hey , you know

8:49

, we'd love to meet with you . It's hey

8:51

, I see that you're going to these types of events

8:53

in these places , so it seems

8:55

like you're interested in this topic , this

8:58

solution . Here's how we can provide

9:00

something for you that's going to be relevant and

9:02

I'd love to have a drink and have that conversation

9:05

. And so , yeah , we just

9:07

find that the response rates , the

9:09

meeting rates and , ultimately , the conversion

9:11

rates on those types of interactions

9:14

are much higher than benchmarks , because

9:17

you know you're a real human , you're not

9:19

a robot sending off an automated

9:21

key to your . You know you're genuinely

9:23

kind of creating that connectivity .

9:26

Right , and you're kind of eliminating

9:28

the need to , like you know what we

9:30

call like spray and pray , right ? If you just

9:32

know oh , you

9:34

know , I feel like pre-Vendelux

9:37

our process would be okay

9:39

. We go to the conference page . We see who's sponsoring

9:41

, all right , okay , we're going to email

9:44

every single contact from

9:46

that company . If it's Amazon

9:48

sponsoring , for example , I mean , that

9:51

could be so

9:53

many people when really

9:55

maybe the target

9:57

people you should be reaching out to is maybe 200

9:59

people , right , but how do you figure

10:02

out which 200 people to

10:04

actually reach out to ? And

10:06

so it's just incredibly powerful . And

10:08

then this kind of segues

10:10

nicely into my next question for

10:12

you and kind of also a comment

10:14

for me is that it's

10:16

not just a marketing play , right

10:19

? This then becomes a really

10:21

strategic method for

10:23

your entire revenue organization

10:25

to get in touch with , to

10:27

have meaningful interactions with , as you said

10:29

, with the right people . So I'm

10:32

curious what are ways that

10:34

you and the kind of best

10:36

practices even if a marketing

10:38

team or an events team at a company

10:40

is maybe the main owner or main user

10:42

of Vendelux , that's not the

10:44

only user of Vendelux

10:47

necessarily and how can other

10:49

teams at an organization , like your sales

10:51

team , your customer success team really

10:54

come together to facilitate

10:56

better cross team collaboration and

10:58

ultimately see better results from

11:01

showing up at a conference with

11:04

a large team or even

11:06

being on site at your own event . What

11:08

are some of the ways that you suggest

11:10

revenue organizations

11:12

again not just marketing revenue organizations

11:15

leveraging Vendelux in

11:17

their strategy ?

11:19

Yeah , and it's so important . Right , like as a marketer

11:21

, you can do everything right . You can pick

11:24

the best event , you can have the right activation

11:26

, you can invite the right people . But

11:28

if sales , customer

11:30

success , if other stakeholders don't show

11:32

up and do their job , then you

11:35

may not see the true value of the event

11:37

. So we talk about events as a team sport

11:39

. It's very much collaborative and

11:41

almost every person at a company

11:44

touches events in some way

11:46

, shape or form . So this is

11:48

so core to the

11:51

ethos of Vendelux and how we

11:53

think about the world , and it's really challenging

11:55

. I mean , as the sales reps

11:57

, customer success they have a lot going

11:59

on and so sure you can

12:01

have a kickoff and talk about where

12:04

the booth's going to be and try to

12:06

galvanize everybody to be excited , but

12:08

it's very challenging . And so what

12:10

we see is that ultimately , if

12:13

you can help sales and customer

12:15

success understand the

12:17

why and the value that you can generate

12:19

together and sort of start with the

12:21

end outcome , then

12:24

you can work backwards from there . So

12:26

how we think about it is that for

12:28

sales rep , their ways are focused on

12:30

their pipeline , right , that's what they care about

12:32

. These are the deals . If I

12:34

close a deal . I'm getting commission , like

12:36

this is a win . And if your customer

12:38

success you're thinking about your customers , of

12:41

course , and so , if you

12:43

know , if instead of the conversation is , hey

12:45

, show up to the booth and we

12:47

hope that the right people are going to be there

12:49

and you should scan people's badges when they show

12:51

up . If instead , the conversation is I

12:54

know that these 10

12:56

companies in your pipeline are going to be at

12:58

this event and these 20 stakeholders

13:01

that I can see in your CRM are

13:03

connected to this deal are going to be there

13:06

and here's their contact information

13:08

and here's some copy to reach out . Right

13:10

, just make it really easy for them . Then

13:12

, all of a sudden , for a great sales

13:15

rep , their minds going to be blown and the

13:17

lights are going to be going off . Or they're saying , okay , yeah

13:19

, I can have that in person , touch point , I

13:21

can break bread with this person , I can make

13:23

it happen . Same thing with the customer success

13:26

side hey , I see that

13:28

these 10 customers in your

13:30

portfolio are going to be at

13:33

this event and it looks like these two

13:35

customers are up for renewal this quarter

13:37

, so let's make sure that they come to the activation

13:39

so that we can make sure that we're hearing them

13:41

out in not just a

13:43

corporate checkup call , but like

13:46

let's actually sit side by side , let's have

13:48

that conversation , let's really get into the

13:50

nitty gritty of what's going on . And so

13:52

I think if you can paint

13:54

that picture for your stakeholders

13:57

whether it's sales , customer , success , sdrs

13:59

help them understand the

14:02

real , true value of what showing

14:04

up and meeting with these people is going to mean , then

14:07

that just makes all the difference .

14:09

Preach , preach , Alex . It's

14:11

all about communicating what's

14:14

in it for them and you said it , they

14:16

have a lot going on . It's not easy

14:18

to be an SDR or a salesperson

14:21

or a customer success person , especially

14:23

in today's kind

14:26

of business landscape . They have

14:28

tough jobs and so I think , as

14:30

marketers , when we can put ourselves in their

14:32

shoes and communicate in

14:34

ways that is going to translate

14:37

to value for them , right

14:39

, that is huge . So

14:42

, speaking of today's

14:44

business landscape , today's event

14:46

landscape you've been around

14:49

for a while and you've seen

14:51

the evolution . I'm curious

14:53

just if you have any thoughts

14:56

on I'm sure you must have some any

14:58

thoughts on how

15:01

the event landscape has changed over

15:03

the years . You know you started

15:05

Vendelux two and a half , almost three

15:07

years ago , and even in that

15:10

short period of time there's been just

15:12

a drastic amount of change . I'm

15:15

curious just if you have any big thoughts

15:17

on what that change has been and if

15:20

you see anything else on the horizon coming

15:22

. And also , I feel like and

15:24

it's not just Splash talking about event led

15:26

growth right as a business strategy

15:29

, but why

15:31

do you think events in

15:33

general , event led growth

15:35

, has become more

15:38

powerful versus the

15:40

kind of like one-off events and

15:42

activities that I think businesses

15:44

were much more used to doing previously

15:47

. I think you know , back in the day it

15:49

used to be well , let's just do an event for an event's

15:51

sake , and that's I wouldn't

15:53

say that's best practice anymore

15:55

. What are your thoughts on that ?

15:58

Yeah , I think you know , like we were talking about in

16:00

the first episode a little bit . Right , it's

16:03

harder , now more than ever , to get FaceTime

16:05

with your prospects , your customers

16:07

, your partners , even your own team

16:09

members . Right , like , a lot of people are not

16:11

in the office , they're remote , they're global

16:14

, they're distributed , and so I

16:16

think the focus of events has changed

16:18

or has solidified a little bit

16:20

more . Right . So , connectivity , generating

16:23

connections , meetings there was always a part

16:25

of the value proposition , but I

16:27

think it was kind of like one tenant

16:29

, right , and a lot of it was content

16:31

, a lot of it were the speaker sessions and things

16:34

like that . I think the focus has

16:36

really narrowed in on

16:38

those meetings , on generating

16:41

those touchpoints , because you can

16:43

have a webinar , you can listen

16:45

to a podcast , right , like , there are other ways to

16:47

consume content and

16:49

to learn . The one big

16:51

differentiator of being in the

16:53

room at an event , a conference

16:56

, a trade show , is that you have all

16:58

those people together in person . You can build

17:00

those relationships , you can have the conversation

17:02

that you would never be able to have

17:05

over Zoom or over a

17:07

phone call , and so capitalizing

17:09

on that and making sure that that

17:11

is , first and foremost , the focus is

17:13

really critical . And then I

17:15

think , in general , every dollar in

17:17

the marketing budget is more scrutinized

17:20

now than previously . So it's your point

17:22

. It's like let's have an event and

17:24

you go and have , you spend a bunch

17:26

of money and it was great brand awareness and that's

17:29

the end of it . I think , with some of the changes

17:31

that we're seeing on the digital side

17:34

, performance , marketing , demand

17:36

generation you can track down

17:38

to the dollar . What's my ROI

17:40

, what am I seeing from every dollar

17:42

? How is that changing over time ? What does that

17:44

look like across different segments and

17:46

different product lines ? And so what

17:48

that means for at the CMO level and the

17:51

CFO level is that every dollar is

17:53

scrutinized and so

17:55

you can't just say gone

17:58

out of the day , is right where you can say , oh , we have to be

18:00

at this event because we've always been there or our

18:02

competitors are going to be there . If

18:05

you can instead point and say

18:07

, no , we have $20

18:09

million of pipeline , it's going to be in attendance

18:11

, so we have $10 million of

18:13

actual customers and we think

18:15

that that 10 million can turn into

18:18

15 million if we're there and

18:20

we're helping them to understand our new product

18:22

line , that then puts you

18:24

, as a marketer , on even

18:26

footing with these other marketing teams , or potentially

18:28

even better , right ? Because I think we all know

18:31

that we're biased , but we all

18:33

believe that events are the best channel , and

18:35

so it's off top . My

18:37

personal goal is that event marketing

18:39

is the best path to get to CMO , because

18:42

event marketing is the most

18:44

impactful marketing channel , and so a

18:46

lot of CMOs should come from event

18:48

marketing because it is the most impactful

18:50

channel .

18:51

I love it and I could listen

18:54

to you talk about this all day and I

18:56

couldn't agree more , Alex . I

18:58

fully believe , and we at Splash believe

19:00

, that events can be the most

19:03

powerful marketing channel

19:05

and one of your strongest

19:07

revenue drivers . I think you

19:10

do need the right marketing

19:12

tech stack . It's hard to do it if you don't have

19:14

the right tools in place . I will say that Events

19:18

are inherently challenging

19:20

, especially when you don't have the tools

19:23

right . When you do , then there's a lot that

19:25

just becomes unlocked , because you're

19:27

then spending less time tinkering

19:30

with all of these manual

19:32

processes and you can really

19:34

then focus your time and

19:36

your attention on the

19:38

things that can't be automated , the things that

19:40

can't necessarily be done for you . So

19:43

I fully believe in everything you're saying

19:45

. I'm curious , as we wrap up

19:47

here , Vendelux approach

19:49

to event-led growth as a go-to-market

19:51

channel , where you see that going

19:54

and you've already very clearly

19:56

articulated the role

19:58

that events can and should play in business

20:00

success and strategy today

20:02

. And yeah , I would just love

20:05

if you want to share a little bit about

20:07

how Vendelux thinks specifically

20:09

about leveraging events in your own business strategy

20:11

and in relation to

20:14

, when I say as a go-to-market strategy

20:16

, I always think , listen , events can

20:18

be one of your better

20:20

performing go-to-market motions . It

20:23

doesn't necessarily mean you don't need any other type

20:25

of inbound or outbound motion

20:27

, but I think we know very well

20:30

today that and most business leaders

20:32

will probably admit this that some of the more

20:34

traditional go-to-market motions

20:36

aren't working the way that they used to work

20:38

and email is just oversaturated

20:42

and digital ads people

20:44

are scrolling and not necessarily

20:46

clicking through or it's not converting

20:48

the way that they used to . So I'm curious

20:51

your kind of philosophy on

20:53

that and , specific to Vendelux

20:56

, and how you're thinking about your event strategy

20:58

for this year and beyond .

21:00

Yeah . So maybe not surprisingly

21:02

events are far and away our best

21:04

channel across all

21:07

parts of the funnel , so top

21:09

of the funnel , mid funnel and

21:12

for seeing customers

21:14

as well . So I think

21:16

you laid it out really nicely in the

21:18

last episode of your event

21:20

strategy . You have a lot of different tools in your toolkit

21:22

. It's not just hey , we're going to go have

21:24

this huge booth activation

21:27

and we're going to spend 80% of our budget

21:29

on one event . You

21:31

can send individual sales reps , you

21:33

can have your satellite and ancillary events . You

21:36

can throw your own events outside

21:38

of a trade show , and so we experiment

21:40

with all of these . We

21:42

went to over 100 events in 2023

21:45

and I have a feeling we'll go to

21:47

more than that in 2024

21:50

. And for us , that

21:52

FaceTime is just irreplaceable

21:55

, and so our AEs are

21:57

on the road , our SDRs are on the road , our customer

21:59

success team is on the road

22:02

, we're on the road as founders , and

22:04

so just trying to drive as

22:07

much FaceTime as possible and

22:09

we're it's going to be a shocker

22:11

, right . We're very data driven about this . So we'll

22:13

look at Vendelux . We'll figure out . Vendelux will help

22:15

us understand what events we should go to , what

22:17

level of investment

22:19

we should make . Who from our team

22:21

should we send right ? Whose

22:23

pipeline is going to be there , whose customers are going to

22:26

be there ? If we send one

22:28

sales rep and another

22:30

sales reps accounts are there then we're going to coordinate

22:32

to make sure that we're having at least some kind of

22:34

a touch point . So we're very data driven

22:37

, highly focused on the people

22:39

themselves who are going to be there

22:41

to make sure that we're talking to the right

22:43

stakeholders . We sell to event marketers

22:45

, we sell to sales teams and so we have very specific

22:48

ICP . And

22:50

then we love ancillary

22:52

events , right . We love bringing our

22:54

customers and our prospects together

22:56

. Feel like that organic conversation

22:59

, right . We talk to us all day , but when

23:01

you hear it from actual customers

23:03

who are seeing the value firsthand , to

23:06

us that's the right , a chef's kiss

23:08

, exactly . So it's evolving , right

23:10

. We're learning a lot every year

23:12

and understanding what events are going to be great

23:15

for us , kind of where we want to double down , but

23:17

it's been incredibly effective for

23:19

us , which is great .

23:21

I love it . Thank you for the breakdown and kind of the peak

23:23

behind the curtain . I always like to understand

23:26

how other people are thinking about their event

23:28

strategy and I

23:30

will say you mentioned kind

23:32

of like your investment might

23:34

look different . You're not showing up

23:36

with a one size all fits approach to every

23:38

single event . My last blog

23:41

for Vendilux is it's been instrumental

23:43

for me to create our own

23:45

internal kind of tiered

23:47

investment system at

23:50

Splash . So you know , based

23:52

on the data that we see in Vendilux , if

23:54

it's over or under a certain

23:56

number of prospects are attending an

23:58

event . That's how we determine what

24:00

our level of investment is going to be

24:02

. So it's nice to know that we're

24:04

kind of also operating with that best practice

24:07

, as you are , as you know , the founder

24:09

of one co-founder of Vendilux

24:11

and CEO , so always like , just

24:13

like , to learn from other marketers and

24:15

other event professionals what they're doing , what's working

24:17

. We are at time

24:20

folks . I have been just

24:22

so into this conversation

24:25

with you , Alex , I feel like we might need to

24:27

bring you back on at a certain point

24:30

, maybe dive into some other topics that we maybe

24:32

didn't get to cover today . But thank you

24:34

, thank you , thank you again . This has been truly

24:37

such a wonderful conversation . I hope

24:39

our listeners are inspired not only to

24:41

kind of evolve their own event

24:43

strategy , but to check

24:45

out Splash and check out Vendilux and see

24:47

how you can leverage

24:49

the right tools to execute

24:52

a best in class event strategy that's going to

24:54

lead to increased pipeline

24:56

and , at the end of the day , more revenue

24:58

for your organization . So , Alex

25:00

, again , thank you so much .

25:02

Thanks for having me . This was a blast .

25:05

All right folks . Until next time

25:07

, take care . All

25:09

right folks . That's it for today . If

25:12

you enjoyed today's episode or are a fan

25:14

of the podcast in general , please let us know

25:16

. Support this show by subscribing

25:18

on your preferred podcast platform and

25:20

, while you're at it , leave us a rating . We

25:23

so appreciate feedback we receive about

25:25

the show . So if you ever want to get in

25:27

touch , you can email us at podcast

25:30

at splash thatcom or

25:32

, better yet , join our Slack community

25:35

, where you can message me directly . Last

25:38

but certainly not least , if you're a marketer

25:40

using events to help your business grow and

25:42

want to learn how Splash's platform can take

25:44

your events to the next level , like we have for

25:46

MongoDB , UCLA , Okta

25:49

, Zendesk or Sweetgreen . V isit

25:52

our website at www . splash

25:54

thatcom . Until next time

25:57

, take care .