Erin Diehl is the CEO and founder of Improve It and she is no stranger to this podcast. Erin's first visit to the Chicago Marketing Podcast was a fan favorite and in the weeks following she reached out to host Michael Dennis inquiring about how to launch her own Improve It podcast and incorporate it into their promotion and outreach. Instead of having this discussion over a cup of coffee, Michael invited the Improve It squad back on the podcast to give them, as well as the listening audience, the scoop on how to utilize an original podcast to strategically grow your business and expand your brand. Erin and Improve It's Director of Operations Allison Keller join Michael in-studio to discuss:

• The importance of establishing a content calendar
• Researching your target audience
• Developing goals for your podcast
• The importance of guests and partners
• How to determine and establish a structure for each episode
• and more

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