Scroll through the pages of podcasts on iTunes or Stitcher and you will see guest after guest talking about the power of social media to reach new customers. That’s great. But when social media can transform the world by bringing together the needy and those who want to help, there is real power. The American Red Cross helps those people who have been affected by disasters. Whether a home fire or natural disaster, the Red Cross will be there to help. Whether in the neighborhoods of Chicago or around the world in places like Haiti, the Red Cross changes lives every day. It brings helps to those who are devastated by disaster. This episode is different. Listen, share and get involved today.