The forecasts for the retail market show that the Chinese retail market will be on a par with the American market this year. This alone is the reason why China is so interesting for retail and especially e-commerce. That's why I invited retail-consultant Christina Richter to China Launchpad to give insights on the Chinese retail business in the mini series: Why China, where she shares insights on the Chinese market. Christina gives in-depth information about the latest Chinese e-commerce trends, as well as tricks and tips on how to approach Chinese consumers. But most of all how to position yourself as a western brand. Everyone who is involved in the retail market should learn more about China, because China is already a pioneer in this area.