WeChat had 1.08 B users in 2018 with a number of 620 million daily users, in other words, WeChat has a reach of 91% in China. So it is clear that you want to stand out from the competition. What special methods there are and how we learn in the field of marketing in China is explained to us by our special guest Olivia Plotnick, who is an expert in this field. She has gained a lot of insights in Chinese marketing through her approach to error and trial, which is why she shares these insights with Forbes and Jing Daily and with whom she also advises her clients.In today's episode, we will talk about the various trends and approaches to marketing positioning in China. As well as what it means to use WeChat with its mini programs and how to build a user centric marketing strategy. Enjoy!