In this episode, Arnold Ma chats to Bessie Lee, formerly the CEO of WPP China and Group M, a China marketing guru in her own right, about her experience, tips and predictions of doing marketing in and to China.Arnold addresses 3 main topics: Th

#9 China 2020: Trends for the new decade

Jan 3rd, 2020 39m 35s

China was an innovation and tech powerhouse in 2019, with many trends emerging ready for the new decade.This episode is all about what marketers looking to China should watch out for in 2020.Host Arnold Ma chats to Thomas Nixon (Qumin Co-Founde

#8 Football and Sports Marketing in China

Nov 26th, 2019 54m 47s

Football has climbed its way up to second place in China’s favourite sports. With over 300 million Chinese football fans and counting, China has become a hot market for international club managers. This episode is not just about Football and Sp

#7 China's super-rich and what you need to know with Sara Jane Ho

Oct 30th, 2019 35m 51s

There are Chinese shoppers… and there are RICH Chinese shoppers. China now has more millionaires than the US and they are fast becoming an important target for Western brands. But how do these wealthy consumers tick? What do they care about, wh

#6 Deepdive into Douyin, TikTok's hyperdeveloped Chinese twin

Oct 3rd, 2019 36m 53s

Welcome back to the only podcast to ask: China, WTF?! What’s The Future?In this episode, we chat about Douyin, China’s hyper-developed TikTok twin. It is no secret that short-form video is taking over the world and that brands need to jump on t

#5 The Value of Targeting Overseas Chinese with Vera Wang

Sep 4th, 2019 34m 48s

Welcome back to the only podcast to ask: China, WTF?! What’s The Future? Arnold Ma, founder of Chinese creative agency Qumin https://qumin.co.uk/, gets to the bottom of what tomorrow may look like, globally, by dissecting China's today. The pod

#4 A Day on Chinese Platforms

Aug 13th, 2019 58m 38s

#3 Insight into Chinese Consumers, the Boosters of Global Economy

Jul 15th, 2019 44m 26s

Welcome back to the only podcast to ask: China, WTF?! What’s The Future? Arnold Ma, founder of Chinese creative agency Qumin https://qumin.co.uk/ , gets to the bottom of what tomorrow may look like, globally, by dissecting China's today. The

#2 Deepdive into WeChat with Tencent expert Matthew Brennan

Jul 3rd, 2019 52m 49s

Welcome back to the only podcast to ask: China, WTF?! What’s The Future? Arnold Ma, founder of Chinese creative agency Qumin https://qumin.co.uk/ , gets to the bottom of what tomorrow may look like, globally, by dissecting China's today. The po

#1 Chinese Influencer Marketing and Live Streaming with Lauren Hallanan

Jun 5th, 2019 58m 45s

Welcome to the only podcast to ask: China, WTF?! What’s The Future? Arnold Ma, founder of Chinese creative agency Qumin, gets to the bottom of what tomorrow may look like, globally, by dissecting China's today. The podcast focuses on Chinese te