It's your host, Dr. BJ Roca and this is episode 0004 of the ChiroUnion Podcast. In this episode, I'll break down the most recent Gallop Poll that was funded by Palmer College of Chiropractic. Then, at no additional charge, I'll identify the major problem points the Poll outlines and provide a simple, unifying strategy to put all Doctors of Chiropractic on the same patient-centered message. No typical "Guru" scheming or gouging. I show the contrasts between the "Guru" approach as compared to the time-tested Wilk's Foundation approach to marketing. It's simple and you're getting it for FREE. There's plenty more, so have a listen.



2016 Gallup-Palmer College of Chiropractic Annual Report: Americans’ Perceptions of Chiropractic

2015 Palmer Gallup Poll PDF

The 2016 Palmer Gallup Poll PDF