Greatest Hits: How Nike Used Psychology to Become the World's Biggest Sportswear Brand
Greatest Hits: How Nike Used Psychology to Become the World's Biggest Sportswear Brand
Greatest Hits: How Nike Used Psychology to Become the World's Biggest Sportswear Brand
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//SOURCES:
Choice Hacking: The Rise of Nike: The Psychology Behind Its Success
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From The Podcast
Choice Hacking
Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random and unpredictable. So what’s a marketer or entrepreneur to do?In the Choice Hacking podcast, we uncover the psychology behind the world’s best marketing, using examples (and cautionary tales) to help us figure out what makes buyers tick.Join Podchaser to...
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