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Greatest Hits: The Halo Effect: Why beautiful design is more powerful than a perfect product

Released Thursday, 13th April 2023

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Greatest Hits: The Halo Effect: Why beautiful design is more powerful than a perfect product

Thursday, 13th April 2023

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//SOURCES: Choice Hacking What is the Halo Effect?

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Choice Hacking

Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random and unpredictable. So what’s a marketer or entrepreneur to do?In the Choice Hacking podcast, we uncover the psychology behind the world’s best marketing, using examples (and cautionary tales) to help us figure out what makes buyers tick.

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