In the online space, we are told to get people on our email list and that the money's in the list! That's where you need to focus on. But what happens when you create a freebie or a lead magnet, and you put it out to the world, and nobody's signing up to your email list? Or what happens when you are getting people to sign up but absolutely none of them are converting into customers? In today's episode, we're going to talk about why nobody wants your freebie and some questions you can ask yourself to juice it up and make it better plus some alternatives to a freebie.