Is your business suffering from the curse of knowledge? Of course, as business owners we want to be seen as an expert or authority on what we offer to our students and clients. However, sometimes that vast knowledge we have in our area of expertise can actually keep us from getting students and clients. We can fall into the trap of the curse of knowledge. Not sure what that is? In this episode, I’m going to break it down for you and talk about a couple ways to make sure you aren’t letting your smarts get in the way of your sales.