WIIFM? These five letters represent the most powerful filter that every piece of copy for your organization must be passed through. When you have this concept of WIIFM at the forefront of your mind your writing becomes more compelling and your call to action becomes more effective.

So what does WIIFM stand for? "What’s In It For Me?” And that is the question your readers, viewers, congregation members, visitors are asking themselves when they interact with your church.

In The Website Content Episode, Mike Kim takes us through the mental shift that we all must make. We must move from writing for ourselves to writing for others.