Facebook knows just how to get me every time. It doesn’t matter which way you look at it, I always seem to be too weak for their Jedi mind tricks.It might be because I’ve google searched web design so many times, but Facebook is constantly barraging me with sponsored ads for products that relate to design work for websites. And I can’t resist. A link that says, “3 Great Uses of User Experience” Click. A website that claims to know what is the best use of typography on websites? Click. This is just one example of how Facebook ads can help build and maintain an audience. They can also be an inexpensive way for your church to advertise that next big event or sermon series. Here’s a rundown of how they work.Facebook ads can be used to promote your church page, an event invite, or a particular post on your timeline. By creating a Facebook ad, you essentially pay to have your advertisement appear on the News Feed of your target audience. The cost can range anywhere between $1-$50 depending on the amount of people you want to reach.

Should your church advertise on Facebook? The answer is a resounding “yes!” When you advertise on Facebook, you can reach almost any demographic imaginable, efficiently and effectively.

Listen to the Church Pigeon podcast about Facebook Ads for Churches to learn more.