If you are a marketing pro, you already know the difference between Impressions and reach. Impressions are the number of times a particular ad is displayed, and reach is the number of people who connected with that ad in some meaningful way. When it comes to the church, the effectiveness of your reach is largely based on who sees the Impressions. If this sounds confusing, don't worry, Drs. Kris and Bill will be having a lively conversation about how to make the biggest impression on those in your community so that you can reach them.