Easter's coming ... the busiest, most stressful time of the year for most pastors. Let's face it, there's a lot on the line – it's likely the best attended worship service you'll have all year! But then comes the let-down: the week after Easter when none of those visitors return. In this episode, Drs. Kris and Bill have another lively conversation. This time they're talking about about how to turn CEO – that Christian-Easter-Only Crowd – into returning guests.