We welcome Indiana filmmaker Demetrius Witherspoon to Cinematic Heartland: A Filmmaking Podcast. We deep dive into the Submerge Universe which is the science fiction franchise that he built from the ground up. He explains what transmedia is and how he uses it to build his franchise which includes films, an animated series, trading cards, action figures, coloring books, and even perfume. He has developed a blueprint of how an independent filmmaker can create and develop their own intellectual property. We also touch upon the Indiana Filmmakers Network and how it benefits the filmmaking community.