1. The marketing for software is more important than anything else because a consumer needs to know what they are buying and what the functions are within it. 
2. How are you going to sell your product? 
3. Establishing strong credibility over the internet is difficult because in some cases you will never see your client.
4. Supporting your client pre and post purchase
5. Website tips and tricks 
6. Take an extra step to establish yourself and your company in a community
7. Having a demo video will help promote your product more. 

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