In which we consider that companies generate more client loyalty and more sales if they’ve developed and managed their sales teams to specific client experience standards.
In which we are reminded that advising, earning trust, and generating value beyond our products involves looking beyond the needs our products address.
Want to be the "go to" person for your clients when they need something? Watch for some tips from Nick Miller, president of the bank sales training and consulting firm, Clarity Advantage. http://www.clarityadvantage.com
In which we are reminded that buyers have so many choices that, no matter how much work we invest in differentiating the details of our products, they remember only one or two IF they distinctly stand out.