TechTarget Director of Brand Operations Heather Lemon didn't start out in ad operations. Instead, she got a degree in graphic design (at just 17!) and then went on to get a certificate in front and back end programming. Initially, that led her to work as a web designer for a real estate company. Soon after, she took a job as an ad trafficker at TechTarget.

That was back in 2010. Today, she is still at TechTarget, but has risen through the ranks to the role of Director of Brand Operations. In that capacity, she oversees a team of 8 and has navigated tremendous growth at the company - including 3 acquisitions in just the last few years.

Today, Heather is focused on making her team more efficient through the implementation of robotic process automation (RPA). 

In this episode of Ad Ops All Stars, Heather shares her career story and offers advice on everything from managing major organizational change, to mentoring younger team members and the benefits of building repeatable processes.