Russ Macumber found his start in eCommerce through marketing, running six-cent ads through Google in the early 2000s, focusing on a handful of banner ads and minimal tracking data.

He remembers that back then there was very little information about how well ads were performing, and what exactly is bringing customers into your store. 

Growing up serving customers in his parent's business, Russ knew very well how important that kind of information is to your overall business. And now years later has helped found Impressive Digital, a young and innovative ecommerce marketing group focused on delivering new digital and in-person traffic to your store, as well as providing tracking data and proven methods to lead customers towards conversions. 

Hear more about Russ's journey, the challenges he has had to overcome, and the insights gained along the way below.