How did PBR go from zero to hero? What's the key to authenticity? And what's the worst PBR tattoo ever? Learn all this & more as John & Jesse crack the can on this iconic beer!

1:03 My dad was the original hipster
2:05 A short & bittersweet history of PBR
4:24 Pabst peaks & peters out
5:19 Dennis Hopper says f*** that s***!
6:55 The Hipster Age
7:58 Grassroots marketing with secret swag
10:00 Alex Whip-it-good & f*** Kid Rock
11:14 Good redesign, bad extensions
14:10 6-pack, 99-pack, even a 1776-pack!
15:20 The craft category explodes
18:20 PBR's iconic look
19:54 Terrible tattoos
23:42 A high-speed chase!

Our theme tune "Cold Beat" is by Serge Quadrado licensed under CC BY 2.0

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