Ever wonder why data and analytics are so crucial for your business? In this episode, I dive deep into the importance of tracking your data, understanding conversion rates, and utilizing tools like Google Analytics and Squarespace to optimize your online presence. Learn how to embed forms, analyze user behavior, and make data-driven decisions to boost your business performance. Whether you're just starting out or looking to refine your strategy, this episode is packed with practical advice and tips to help you succeed. Tune in and discover why knowing your numbers is key to making informed and profitable business choices!

Topics covered in this episode:

• Importance of data and analytics in business.
• Optimizing landing pages.
• Testing variables on web pages.
• Implementation tips for Google Analytics.
• Strategic use of analytics.
• Practical advice for tracking and using data.

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