In this episode, Katana Lemelin discusses three tips you can take to improve the data you receive from your website. This is more than 1’s and 0’s or your browser history.  Katana explains the benefits of using Google Analytics to gather data on your consumer’s behavior, the importance of setting measurable KPIs to meet your goals, and how to use this information to better engage with your target audience.

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Katana Lemelin is the Digital Marketing Consultant at Clicksuasion Labs. She consults with business leaders to research and craft digital marketing initiatives. Katana advises leaders on how to effectively apply communication tactics and believes each new client is an opportunity to empower a brand voice.

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