As consumers become more dependent on phones and devices, the shift to online shopping is increasing, causing challenges for apparel retailers. But there are new technologies that can help improve the situation, by adding transparency and understanding to the process. In this episode of Clothing Coulture, Stars Design Group CEO, Bret Schnitker and Chief Strategy Officer, Emily Lane talk to Whitney Cathcart, Co-Founder of 3DLOOK. The group discusses how fit technology is changing online shopping by using photos to collect accurate body measurements, and how that data can be used to develop future sizing and merchandising. Whitney also shares the areas with the greatest potential for growth as fit tech becomes more advanced and widely adopted.

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