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Show Notes
- 02:05 – Meet Lee and Mary from Breakwater Accounting and Advisory!
- 02:48 – Meet Rhondalynn, author of "Pricing Value"Â
- 03:50 – Rhondalynn speaks to some of the challenges when it comes to adopting a value-pricing model
- 05:19 – How can you do value pricing if you never talk about value?Â
- 06:21 – Breakwater's challenge in moving to value pricing - really understanding the true value of the services they provide
- 08:31 – Another challenge for Breakwater has been the pricing itself, and how to determine their value on a per-client basis
- 09:29 – People only pay for what they valueÂ
- 10:22 – What does it cost a client - personally, financially, or strategically - to not have a solution to their problem?Â
- 11:54 – It doesn't take a lot of time to figure out when clients are solely focused on cost, and not value
- 12:52 – Peace of mind is one of the most difficult values to put a price on
- 14:18 – A large majority of small businesses suffer cash-flow and working-capital pain. Focus on finding ways to solve for that pain, and showing them what they could be savingÂ
- 15:32 – Rhondalynn gives a practical example of adding value and solving a client's pain point
- 17:20 – The value-pricing conversation is very different than the conversations clients typically have with accountants
- 18:14 – Adopting value pricing means moving clients towards accountability and action - creating a valuable partnership Â
Connect with Lee, Mary, and Rhondalynn
- Lee Leonard Podolsky, President & Founder of Breakwater Accounting + Advisory
- Rhondalynn Korolak, Managing Director, Imagineering Now
- Mary Hambleton, Director of Operations, Breakwater Accounting + Advisory
Get in Touch
Thanks for listening and for the great reviews! We appreciate you! Follow and tweet @BlakeTOliver and @DavidLeary. Find us on Facebook and, if you like what you hear, please do us a favor and write a review on iTunes, or Podchaser. Interested in sponsoring the Cloud Accounting Podcast? For details, read the prospectus, and NOW, you can see our smiling faces on Instagram! Â
Meet Blake and David in person!Â
- Sadly, we do not have any 2020 travel plans as of yet.   Â
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Episode Art Photo Credit:Â
- Will Farnell
- https://twitter.com/willfarnell
- https://twitter.com/willfarnell/status/1191506218424176640/photo/1