With election season ramping up, how do clubs break through the noise and identify a clear message that aligns with their brand and their target consumer? How will you know if that message is getting through and hitting your desired mark?

Chad Waetzig, the chief marketing officer of Crunch Fitness, recently sat down with Club Solutions Magazine Podcast host Rachel Zabonick-Chonko to discuss how to have success with AI and marketing, Crunch’s new partnership with Amazon technology, and more.

Listen to the full conversation below.