In this week’s episode, Content Marketing Institute’s Robert Rose explains why making time to do nothing is one of the most productive choices you can make. He offers his fresh take on an article about how some companies are reexamining the quantity vs. quality content strategy (spoiler alert: that might not be the best idea). Robert chats with CMI Creative Director Joseph “JK” Kalinowski about taking time for creativity. And he points you to an interview with that master (and scholar) of creativity John Cleese. And that’s a wrap of the week ending April 10, 2020.

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NEWS ITEM OF THE WEEK

With ad prices declining, creators increase their production volume

http://digiday.com/future-of-tv/with-ad-prices-declining-creators-increase-their-production-volume/

INTERVIEW OF THE WEEK

Joseph Kalinowski

Joseph Kalinowski has served as the Content Marketing Institute’s creative director since the organization’s beginning. He oversees the creative and art direction for all CMI, Content Marketing World, and ContentTECH projects. An art director for 18 years, JK’s been a student of creativity at least that long.

Get more JK:

Follow him on Twitter or Instagram

Read his blog posts on the CMI website

OUR CONTENT MARKETING IDEA OF THE WEEK

John Cleese on Creativity [Video]

https://contentmarketinginstitute.com/cco-digital/october-2019/john-cleese-creativity/