Elina Vilk, CMO, Hootsuite, joins Jeff in this engaging discussion about how a new CMO should evaluate the organization and their marketing team. Elina discusses her framework which she calls the “4-C’s” including customer, company, culture, and competitors.Discussion points include:Understanding your customerBuilding and acclimating to company cultureBuilding the right team and structureKnowing your competitors and the market landscapeConnect with Elina Vilk - https://www.linkedin.com/in/elinavilk/Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/Learn more about your ad choices. Visit megaphone.fm/adchoices