Tara LaFon Gooch is a Forbes-Featured CEO, 2024 TEDx Speaker, and Bestselling Author of "How To GRASP Confidence & Own Your Power".

Tara LaFon Gooch is distinguished in personal branding, confidence building, and self-publishing. As the CEO of a branding agency, she has a wealth of experience working with speakers, authors, and executives, aiding them in developing their personal brands and leading with purpose. Tara's perspective on these topics is rooted in the belief that individuals possess the power to improve and succeed without the need for external validation or resources. She advocates for daily self-improvement and emphasizes the crucial role of confidence, as reflected in her best-selling book "How to Grasp Confidence and Own Your Power." Her ultimate goal is to positively impact the world and assist those struggling with confidence to overcome their challenges.

"And because it's within me, I don't need it from outside validation or outside resources. All I need to do is put that 1% to get better every day within myself, and that best, most confident, most successful version of myself will be revealed." - Tara LaFon Gooch

Chapters00:00 - Introduction00:49 - Introducing Tara Lafon Gooch02:57 - Self confidence transformation using GRASP method04:06 - Cultivate gratitude for success in daily life08:50 - Handling adversity and becoming confident11:33 - Japanese Ikigai process for finding purpose in life14:32 - Gratitude for healing past traumas16:56 - Cultivate gratitude for success20:21 - Success stories from grateful readers22:58 - Self-publishing and Amazon success25:43 - Start writing, publish book26:50 - Motivation, grasp, consistency28:04 - Success LinkedIn, Forbes, TEDx30:07 - Featured in local and national media31:20 - Fear kept me accountable for book promotion33:16 - Confident leadership empowers global impact37:47 - Fear of public speaking doubling down38:02 - Advice for young and emerging leaders42:45 - Starting a TV show