The most successful partner businesses don't get there by accident. A dedication to proven channel partner strategies helped them become the companies they are today.

Channel Futures, its parent company, Informa Tech, and research arm Omdia, have a new, first-of-its-kind service available to the entire channel community that's poised to make a huge impact on decision-making for companies that choose to take advantage of the offer.

That's why Craig and James invited Debbie Kane and Devan Adams, the team behind the brand-new Channel Futures research and consulting practice, to the podcast. They discuss the goals of the new practice and share some of the information they've already unveiled that might just surprise you. You'll also find out how to take advantage of their research.

Of course, we'll update you on the latest sessions added to the Channel Futures Leadership Summit agenda and talk about the news stories of the week we've found to be most compelling.

Go here for access to Debbie and Devan's work, on the Omdia Channel Partner Strategies Intelligence Service webpage: https://omdia.tech.informa.com/products/channel-partner-strategies-intelligence-service