What springs to mind when you think of McDonalds, Apple or BT? When it comes to the reputation of companies, first impressions seem to matter. But how does a reputation work? Is a negative reputation stickier than a positive one? and how long does reputation last?

In this week’s podcast, we discuss reputation. We unpick company and football statistics and data for listed companies. We also discuss the relationship between reputation and quality, Apple vs Microsoft, the scale vs quality trade-off, the concept of reputation in the judicial system and OBEs. Finally, we present what we consider to be some of the most glaring mismatches between reputation and quality.

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