An exploration into the mind-warping sales techniques of people who tell it "like it is." Enter the world of the hypnotizing shamans who create their own realities by convincing millions to believe their stories.

Found footage featuring Everything is Terrible clips, Donald Drumpf, Access Hollywood, Greg Scott, Peter Popoff, L. Ron Hubbard, Vic Berger, Jim & Lori Bakker, Jeff Flake, Lost Animal, Howard Stern, Wendy Williams, and Ivanka Dumpf.