We Covered

• Why Bradley decided to turn from working for Uber and then to 1:1 consulting and then to creating a cohort-based course (02:16)
• Consulting and CBCs make sense for different professionals based on their goals (03:28)
• Why overcoming fear, honing your niche, and setting your value-based pricing are the three key components of switching to independent work (09:22)
• Why so many professionals are interested in working on their own (11:30)
• What to expect when you start working independently (13:06)
• Whether it’s best to start your own business on the side or quit and work on it full-time (19:24)
• Why you should write down your goals and have no regrets (21:50)
• How to pick your niche (25:33)
• How to set your value-based pricing (37:41)
• Final questions (48:07)

In a Nutshell

1. Expect to “get rejected” by prospective customers, but know that you only need a small percent to buy from you to hit your goals.
2. Set your niche: I specialize in X based on my experience doing X for Z company.
3. Set your value-based pricing by picking a number that seems a bit high.

How to Get in Touch

• Bradley Jacobs
  • MyLance.co
  • LinkedIn
• Jonathan (host)
  • LinkedIn
  • Twitter
  • CohortCaptain.com