Imagine you have a product loved by your users but those users have zero purchasing power.
Who should you approach for your cold email campaign? Should you reach out to the CFO/CTO/CEO, who has purchasing power or to the developer/designer/support person, who uses the product?
There’s more than meets the eye when it comes to choosing the prospect you are going after, so stay tuned as we answer today’s listener question. Enjoy!
So, when you are choosing who to approach in the company, consider who’s really benefiting, be sure to use unique selling points for different groups of contacts, and remember that you can really benefit if you get referrals from other decision makers to improve your chances of getting a “YES” from someone who can sign off on the sale.
Happy cold emailing!
Jeremy and Jack
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