In part two of this incredible conversation, Dr. Peter Friess shares some secrets of the Patek Philippe Museum in Geneva and explains why it represents such an important part of the company's DNA. Plus, we learn more about the strict criteria which must be met if a new piece is to be acquired for the museum. As someone who regularly studies and attends watch auctions, Dr. Friess reveals his vision for the ideal watch auction catalog. He also explains his view on the value proposition of pocket watches.

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