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Starting a business during the pandemic, using TikTok to get sales & the life of a sidehustler

Starting a business during the pandemic, using TikTok to get sales & the life of a sidehustler

Released Tuesday, 19th January 2021
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Starting a business during the pandemic, using TikTok to get sales & the life of a sidehustler

Starting a business during the pandemic, using TikTok to get sales & the life of a sidehustler

Starting a business during the pandemic, using TikTok to get sales & the life of a sidehustler

Starting a business during the pandemic, using TikTok to get sales & the life of a sidehustler

Tuesday, 19th January 2021
Good episode? Give it some love!
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Like many of us, the 2020 pandemic impacted Northern Ties founder, Jacklyn Rassmussen. While in quarantine and on furlough (Graphic Designer for Child Care/Arcades), Jacklyn not only had time to plan and complete projects around the house, she also began experimenting with reverse tie dye (or acid wash) fabric treatment--a technique that uses a bleach solution to chemically change fabric colors with organic, one-of-a kind results.

What began as a personal project to satisfy her own creative curiosity (and to prevent the loss of her sanity) soon took on a life of its own once friends, family, and coworkers saw her designs and requested commissioned articles of clothing. With her German Shepard Dogs, Maxx and Meeka by her side, Jacklyn soon discovered she had a passion for the process and started bleaching everything. And that’s where it all began, Northern Ties was founded on June 15th, 2020.


northerntiesmn.com

instagram.com/northerntiesmn

Jenna Redfield is the leader of the Twin Cities Collective, the largest resource in the Twin Cities for bloggers, small businesses, entrepreneurs & creatives. She is a well-known speaker, educator & social media strategist. You can work with her one on one with coaching or take one of the Academy classes

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