TripAdvisor is bigger than Yelp by any metric that matters, yet Yelp has a much bigger PR footprint.Founder Collective's Eric Paley asked TripAdvisor co-founder/CEO Stephen Kaufer if that was a problem. Kaufer wasn't worried about it.TripAdvisor customers who own hotels or venues are fiercely protective of their ratings and guard them zealously. One of TripAdvisor’s secret weapons is that they’ve created a brand that their customers are incentivized to share and defend. Like Fodor’s, Zagat, and other tastemakers before them, TripAdvisor is a trusted editorial mark of distinction in addition to being a wildly profitable tech platform and that passion is more important than a few fleeting press mentions.Photo Credit: http://bit.ly/1YOpvmi