Today we’re going to talk to Daniella Yacobovsky (https://twitter.com/daniellayac), one of the co-founders of BaubleBar (http://www.baublebar.com/). BaubleBar is a fascinating company, they make really cool costume jewelry, have raised over $15M from top VCs and fashion trendsetters, and are pioneering the field of “fast fashion” and data-driven product development.In this episode your learn about the dangers of trying to pitch your startup to Michelle Obama, a cool hack to convince VCs to invest in your company, and why all your marketing copy should be just a teensy bit offensive.