Over the last 22 years Fred has travelled round the world 14 times visiting 36 countries and worked with over 10,000 salespeople. He has taken some of the things that really make a difference in modern selling and put these in his first book 'Selling Through Partnering Skills’. The ideas form the basis of Fred's work with sales professionals who are involved in complex B2B sales to develop their approach and ensure it is up to date and has maximum impact.

Colly talks to Fred about Fred's first sales book ‘Selling Through Partnering Skills’ which looks at the evolving world of sales and sets out what people need to do to refine their approach. It explores how they can take it to the next level through understanding partnering intelligence (PQ) and using the innovative VALUE Framework. Visit Fred at https://brindis.co.uk/

www.salesxcellence.com