Louise Cooney is one of Ireland's most successful social media stars, with almost a quarter of a million followers on Instagram alone. But behind the seemingly always glamorous lifestyle online, in this episode of the Colm Flynn podcast, Louise talks about the hard work that goes into building a brand and business. She talks about the pros and cons of being self employed and the kind of challenges she faced when launching a new clothing band, Cloo Active. In this interview Louise also opens up about her big move to New York city and how the experience wasn't quite what she expected or hoped it would be. But as you'll hear Louise reveal, she believes everything happens for a reason, and has never been happier to be back in Ireland now where she has found love, happiness and appreciation for everything she has.

Follow Louise on social media @louisecooney_