In this episode, Peter talks more about his time as Senior Vice President at Harley Davidson and the way that they used behavioural styles to drive their success. This is based on DISC or what we call at Integrus Colours. 

DISC is a behaviour assessment tool based on the DISC theory of psychologist William Moulton Marston, which centres on four different personality traits which are currently Dominance (D), Inducement (I), Submission (S), and Compliance (C). This theory was then developed into a behavioural assessment tool by industrial psychologist Walter Vernon Clarke.

We acknowledge that we use UK English in this Podcast and that in US English the words behavior, behavioral and color are spelt differently.