A lot of times with businesses, business models evolve to try and make the business more profitable. However, for early adapter cultures, embracing the change becomes a challenge. Joining Nathan Hirsch for this episode is Stephen Carl. Stephen is the Founder of Needle Movement, a digital strategy company focused on the conscious eCommerce. Starting his digital career as an early contractor at an Amazon funded startup in 1998, Stephen has been chasing online conversions ever since. Today, he talks about the emerging wave of retail brands and making a real difference through sustainable and social impact.