Every online shopper is familiar with the product listing, that is, the product page for each of the items being sold on eCommerce sites. Chances, we all have our favorite sellers or shops we keep going back to. This is probably because of how the sellers or shops list or present their products with titles, images, and prices. Product listing is therefore very crucial in the success of your products. On today’s show, Nathan Hirsch interviews Emma Schermer Tamir about what goes into writing a good marketing copy and turning your website, Amazon listing, or any product listing into an effective sales machine. Emma is the Co-founder of Marketing by Emma and has helped over 650 businesses from around the world boost their sales and build their brands.