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Split-testing (also known as A/B testing) is a tried and true way to discovering what moves your customers to act. Joanna Wiebe is a well-known copywriting and conversion optimization expert. She s here to help us better understand what split-t
VR is catching fire right now and the implications and opportunities are huge. But what does it mean for marketers and how do you get started? Giovanni Gallucci loves to stay on the cutting edge of marketing. After years as a social media marke
Connecting the online and offline worlds is the holy grail for brick and mortar businesses. This week, we re going to see how Denver based Spruce is doing it right. Taylor Romero likes to tinker, but he s always doing so in a way that makes wha
LinkedIn may well be the most overlooked and underrated social network. There are a lot of great ways to get more out of the network than most people realize … and we re here to help you find out how. Sean Jackson is the CFO of Rainmaker Digita
At one time or another we all get pulled into organizing or helping with an event … Damany Daniel (a.k.a The Event Nerd), is a professional event planner with years of experience. The fact that he’s not a “technologist” makes him the perfect gu
People are terrible predictors of their own behavior, much less others. Good products come from letting the data reveal the customer’s needs and improving the product accordingly. How do we know what defines a good product, and how do we get of
Regardless of the hesitation we sometimes have about learning new things, there are many times when it’s exciting, or at least necessary to take the plunge. But what do you do when you don’t even know where to begin? Avery Swartz is the founder
Everyone likes to think they know good design, even if they’re not a designer. But unless you’ve spent time in the trenches studying and doing design, you’re missing out on much of the “why” that drives design decisions. By having a better unde
Whether you’re a one person blog or site with full staff, having an editoral process is critical to your success. There’s no one-size-fits-all approach to developing your editorial process. But developing one that fits your business will lower
Despite the ups-and-downs we hear about in the media, Twitter is still an incredible platform for networking, helping, and conducting research. Amber Osborne has been an expert user for years and is going to share some tips to help you get more
Not every successful company has been so because of technology … a point that s easy to forget in our tech-driven world. But it’s getting harder to compete without being tech-savvy, for individuals and companies. And fear is the biggest hindera
A major redesign of your website will typically happen every 2-4 years. In between, it s a good idea to freshen up your website annually. Small updates can go a long way toward keeping your site feeling like new, and doesn t have to be expensiv
Podcasting exploded a couple of years ago but it s not to late to dive in an take advantage of the medium. While getting started can seem daunting, keeping momentum and building an audience feels overwhelming. But a little knowledge from those
Productivity tools are everywhere and new ones are popping up each day. So how are we to decide which of those tools will help us be most productive and get things done without spending all of our time looking at tools? In this episode, Tony Cl
It s hard to be a non-techie in this tech-driven world. So it may seem almost impossible to start or run a tech company when you’re not one. But as the founder and CEO of Rainmaker Digital (Brian Clark) is going explain, that lack of technical
It’s a sticky question with no easy answer. It’s also a question we get before we even know much about a project. Our goal today is to arm you with the information you need to get the right answer for your needs and to find the right person to
Frameworks, methodologies, and processes are abstract constructs that leave a lot of confusion about their purpose, how they re different, and where and when they are used. Despite sounding like language lard, understanding these three ideas
Since 2007 Jon Loomer has been using Facebook for business. And despite the ever changing landscape, has continued to thrive by marketing on the platform. Jon is now one of the leading Facebook marketing experts, and in this episode, it’ll beco
Despite overwhelming statistics and in-your-face use cases, a lot of businesses are still slow to embrace mobile in their marketing. Those that wait are giving competitors that don t a leg up. Aaron Strout is the President of WCG and has been w
Over 15 years I ve built sites that number well into the high-hundreds, and the failure of business owners to own and control their digital assets is the single biggest mistake I have observed across that time. And a lot of you are still doing
Qualified Security Assessor Sean Mathena gives us the inside scoop on PCI (Payment Card Industries) compliance and the rules you need to understand when accepting credit cards in your business, online or offline. PCI compliance is about securin
Website hosting seems like such an easy decision. But not all hosting is created equal. In this episode we’re going to teach you what you need to know so you can make a better hosting decision for your business. John P. is the host of GeekBeat.
Litigation isn’t something any of us want to think about, but having to put a plan together when the time comes isn’t an option. Here’s a short primer on handling electronic records, like email, so we can be prepared … Johnny Lee is a Managing
Giovanni is one of the most generous people I know when it comes to sharing his knowledge, and he’s been teaching about image usage and optimization since 2008. Giovanni is a successful social media consultant and practitioner, videographer, an
Welcome to “Episode Zero” of Technology Translated. This one’s all about what we’ll be talking about, who this show is for, and what you can expect. I’ve been in the technology trenches since 1996. In that time I’ve watched trends ebb and flow,
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