Commerce Bites Podcast Series

Key Takeaways

In short, if you build an iOS/Android app, you’ll need to ensure that it’s optimized for App Store if you want to get any downloads. It can be annoying after you’ve gone through all the trouble to build your own app to invest time and resources into something beyond that, but it’s absolutely imperative. This is because users tend to find apps using the search functions, and download whatever the top hits are. In other words, if your ASO isn’t up to speed, you’re SOL!

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