It isn’t a secret that retail has had a rough year. The global COVID-19 pandemic has forced many brands to rethink the way they reach, serve, and retain their customers through brick and mortar retail… but what if this is only the beginning?

On this week’s episode of Commerce Chef’s, Kyle and Tom chat with expert George Gleeson, a consultant at the illustrious Boston Consulting Group, Matt Taylor, Director of Insights at Jamieson Vitamins, and Julia Chan, Director of Ecommerce at 49th Parallel and previous leader at Lululemon and Sage.

Together they discuss retail’s current landscape, the tension between brick and mortar and online offerings, and why “omnichannel” isn’t just another buzzword - but the needed way of doing business.