Carter Jensen is the Global Lead for Direct to Consumer at General Mills. His team works with the company’s incubator program, focused on emerging brands, using digital strategies to gain insights and test theories to bring new products to life at General Mills.

With his start-up background, Jensen is used to using every tool at his disposal to glean information that can help propel a brand forward. At General Mills, that includes launching storefronts in 5-10 days, working with founders to validate product market fit, naming, messaging and more. While the site may sell product, the real reward is the data captured from the site.  Learn more from Jensen as he sits down with Digital River's Mike Nicholas to talk about the importance of a D2C site when launching a new brand.