Kelly Goetsch from commercetools: If You Want to Engage Customers, You Have to go Headless
Released Wednesday, 6th July 2022
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Kelly Goetsch from commercetools: If You Want to Engage Customers, You Have to go Headless
Kelly Goetsch from commercetools: If You Want to Engage Customers, You Have to go Headless
Wednesday, 6th July 2022
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Kelly Goetsch, chief strategy officer for commercetools, is an evangelist for a headless approach to ecommerce. He's recruited leaders from some of the biggest names in ecommerce to advance the idea of microservices, API-first, cloud-native, multi-tenant SaaS and headless (MACH). Learn more about the MACH Alliance, commercetools' groundbreaking approach to ecommerce and what Goetsch thinks about the future of ecommerce as he sits down with Digital River's Ted Rogers for the Commerce Connect podcast.
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Commerce Connect Podcast
The road to ecommerce success can get bumpy – we talk to some of the world’s best-known brands to help smooth your direct-to-consumer journey. Learn from the experts on how to build your digital marketing strategy using best-of-breed solutions for a superior customer journey.Ecommerce expert Digital River brings you the inside scoop from industry leaders who are innovators in expanding into new global markets and masters at creating successful direct-to-customer channels. Together we’ll show you how to create exceptional customer experience and profit maximization for your online store and brand.Join Podchaser to...
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