Can operating your own hotels, bars and restaurants boost the value of your commercial property portfolio? To find out, take a look at design-led property developer, We Are Content. We Are Content owns commercial buildings in the heart of Zurich and Basel. These include apartments, mixed-use buildings and hotels. Some of these are home to We Are Content’s own hospitality businesses. For example, the company operates two celebrated boutique hotels: Zurich’s Helvetia and Basel’s Volkshaus (the latter designed by Herzog & de Meuron). Meanwhile, We Are Content also operates a collection of destination restaurants, cafes and bars. In today’s interview, Leopold Weinberg shares with you how these hospitality businesses work. And how they hike returns on his real estate portfolio. Listen now and you’ll learn: What makes for a successful commercial property development? Why they like owning properties near red light districts. Why they prefer developing older buildings. Why they like to retain long-term ownership of their buildings (rather than flip them). How they got involved with running hotels, restaurants and bars. How they use storytelling to develop and operate their businesses. And MUCH more…