In this episode of Comms Vs., Janine and Ben discuss the Race in PR report recently released by Charted Institute of Public Relations. Janine outlines the key finding of the report, including the lack of diversity within the PR sector and the possible reasons behind this. They also discuss The Blueprint, put together by Elizabeth Bananuka, Founder of BME PR Pros, which is a series of commitments and actions that PR businesses can and should take to increase diversity and inclusion in the sector.

Ben and Janine also discuss the use of staff in external communications and debate whether this is an effective tool to attract customers and engage employees.

Lockdown lessons

Ben enthuses about the joys of a blanket fort – and did you hear that Liverpool FC won the Premier League?!

Links

•Race in PR report: https://cipr.co.uk/CIPR/Our_work/Policy/Diversity_resources.aspx
•Nike advert: https://www.youtube.com/watch?v=vBy4zDLzQ-I&feature=emb_logo

Shoutouts

•Janine’s brother-in-law as it’s his 50th birthday – Happy Birthday Rob!
•Janine’s sister-in-law (also called Janine) as she’s broken her back – Get well soon Janine

About the hosts

Ben Ormsby is the Yorkshire Editor of TheBusinessDesk.com and a PR practitioner with over 10 years’ experience in both agency and client-side roles. Janine Radcliffe is a communications and marketing specialist and now runs her own business called Radwood Communications. They met each other a number of years ago when they were both working in-house for a large public sector organisation and, despite each going their separate ways, they have remained good friends. Now, they speak once a week and record their ramblings for your listening pleasure.

Keep in touch

Follow us on Twitter: @CommsVs
Email us: [email protected]